Serie A giants' business income ranking: Juventus 160 million euros, Milan 140 million, Inter 110 million(danyu)

Live broadcast on November 12 "Milan Sports News" reported that the commercial income of Juventus, AC Milan and Inter Milan, the three giants of Serie A, showed that Juventus topped the list with 161 million euros, AC Milan followed with 143 million euros, and Inter Milan ranked third with 112 million euros.

According to Italian media, now that the financial statements of the three giants of Serie A have been published, one data is particularly striking: AC Milan has made up for the gap accumulated in the long-term crisis at the sporting and management levels at the end of the Berlusconi era, Li Yonghong and Elliott, who succeeded him.

The ranking of commercial revenues for the 2023-24 season is as follows: Juventus 161 million euros, AC Milan 143 million euros and Inter Milan 112 million euros. A short explanation of the methodology: Commercial revenue is the sum of sponsorships, advertising (including stadium entertainment), and authorized sales of merchandise.

Juventus remains the number one in Italy in terms of commercial revenue. Juventus still benefit from the influence of the Cristiano Ronaldo era. The incremental and time-extending effects of the contract led to the 2022-23 season that culminated in the 2022-23 season after CR7's departure: a whopping €179 million, well above the €153 million in 2018-19.

In the last season, revenues fell to 161 million euros due to the team's ban from European competition, mainly due to a drop of 18 million euros in sponsorship and advertising revenue, "due to a decrease in the amount of contracts with some sponsors": Jeep, for example, paid 38 million euros in the final year of its contract, down from 45 million euros in the previous season. Revenues from product sales and licensing remained stable at around 28 million euros (a decrease of only 600,000 euros due to lower traffic to the stadium shop due to fewer home matches).

AC Milan reinvigorated the brand and regained strategic clarity, especially in the ongoing Champions League, and in the 2018-19 season, which was also the first management season in which Elliot focused on restructuring, commercial revenues fell to 57 million euros. Emergencies aside, the 2021-22 season saw strong growth, reaching 83 million euros. This was followed by 127 million and 143 million euros.

This leap depends on a number of factors, starting with the main sponsorship that appears on the tournament uniform. Without the European war, the contracts of Emirates and Puma are worth 14 million and 11 million euros respectively. It basically doubled after the renewal. In the 2023-24 season, the first season of the new era, Emirates paid 19 million euros and Puma paid 25 million euros: both partnerships will tend to 30 million euros during the contract period.

Inter Milan have been on a rollercoaster ride of change over the past five years. In the 2018-19 season, during Zhang Kangyang's management, commercial income reached its highest value: 145 million euros. However, this data was "flooded" by the contracts of Suning's direct or indirect affiliates.

The 97 million euros in revenue from Asia alone speaks volumes. Subsequently, between the interruption of the contract and the impairment of accounts receivable, the bubble burst. Combined with the impact of previous periods, business income in 2021