Real Madrid earns $9.1 million in 2 days as Taylor Swift sings! Buddha big pattern: 1.8 billion to build a business empire【hongyan】

    On May 29 and 30, Taylor Swift (Swift), the "world's hottest female star", opened in the Bernabeu Stadium, two concerts, more than 120,000 people, nearly 130,000 people (times) attended.

    Fans have more spending power than fans. The Spanish press, like Marca, took a cut.

    The cheapest ticket for Swift's concert is 85 euros and the most expensive is 226 euros -- not including VIP tickets. Fans from all over the world come to Madrid, accommodation, dining costs, 150 euros per person.

    The most direct and conservative estimate is that Swift's concert will bring 25 million euros in consumer income to Madrid, and more than 10 million euros in box office revenue.

    Real Madrid, the host and rent collector, also made a fortune. "Marca" pointed out that the direct income belonging to the Real Madrid club is 13 million euros, according to the 30 percent share, Real Madrid can get 9.1 million euros.

    Here, we explain what is the thirty-seven percentage.

    In order to operate the new Bernabeu stadium, Real Madrid signed two marketing investment companies (Sixth Street and Legends Hospitality). Real Madrid gave the two companies the right to run the Bernabeu stadium for the next 20 years, receiving 360 million euros in funding. Seventy percent of the revenue from commercial shows goes to Real Madrid and 30 percent to the two operating companies.

    This is the first major concert to be held at the new Bernabeu stadium, starting with Taylor Swift's "King blast", which will attract more stars to the Bernabeu.

    Football + music, as well as the surrounding hotels, restaurants, goods, tourism supporting services, this is Florentino for the new Bernabeu stadium set the function.

   According to Buddha's vision, the new Bernabeu stadium could bring in 400 million euros a year - after all, Real Madrid's match-day ticket revenue is less than 120 million euros.

    Will the grass of the Bernabeu stadium be damaged because of frequent concerts?

    Real Madrid has long had a solution: there is a 30-meter-deep thermostatic area under the Bernabeu stadium, and the grass can be "sunk" to move here to ensure that it is not trampled and damaged. With this "lawn constant temperature rise and fall system", the Bernabeu Stadium can be smoothly switched from football matches to concerts.

    All this is the vision of Real Madrid President Florentino.
 

    In 2010, Florentino confirmed that Real Madrid would renovate the Bernabeu Stadium. This is a super project, and in April 2019, Real Madrid borrowed 575 million euros, and the vigorous renovation work was officially launched.

However, 575 million euros is not enough. In December 2021, Real Madrid took out another loan of 225 million euros. Money is still not enough, in November 2023, Real Madrid's third loan, 370 million euros into it.

    Three loans, a total of 1.17 billion euros, an annual interest rate of 3%, paid off in 30 years, 60 million euros per year - that is to say, Real Madrid spent a total of 1.8 billion euros to build a modern, multi-functional, high-tech Bernabeu stadium, which has become a new cash cow for Real Madrid.