Adidas and Liverpool Football Club have announced a multi-year partnership【weirushui】

2025-03-11
Adidas and Liverpool Football Club today officially announced a multi-year partnership that will see Adidas become the club's official equipment partner from the 2025/26 season.
From August 1, 2025, Liverpool Football Club members will wear Adidas gear for the third time. Adidas will provide match, training and casual wear for all members of the club's men's and women's teams and academy, as well as staff of Liverpool FC Foundation.
The previous partnership between Adidas and Liverpool has seen glorious moments in the club's history - from 1985 to 1996, and from 2006 to 2012, the club won many honours, including three domestic league titles and 11 domestic cup titles, and some of the shirts of that year are also regarded as popular classics of the era.
The announcement of the partnership comes at a time when the club is booming. The Liverpool men's team is top of the domestic league and has qualified for the Champions League knockout stage. Meanwhile, Liverpool women's football has firmly established itself at the top of the domestic league.
Bjørn Gulden, CEO of Adidas, said: "We are delighted that Adidas is once again partnering with Liverpool Football Club. Liverpool Football Club is one of the most influential and iconic clubs in world football, with a huge fan base. We are proud to once again provide our players with advanced technology to help them perform at the highest level of competition. The jersey produced during the previous cooperation between the two sides is one of the greatest works in the history of football. We look forward to recreating these classics and creating more exciting new products for fans." Billy Hogan, chief executive of Liverpool Football Club, said: "Everyone at the club is very excited to welcome Adidas back into the Liverpool Football Club family once again. We have achieved great things together in the past, creating some much-loved Liverpool shirts. Now is the right time for us to work together again and we look forward to creating more iconic jerseys and continuing our success on the pitch to further cement our great memories."
This partnership further strengthens Adidas' existing partnership with a number of Liverpool FC players, Among them are Mohamed Salah, Trent Alexander-Arnold, Curtis Jones, Darwin Nunez Nunez, Alexis Mac Allister, Diogo Jota, Luis Diaz, Ryan Gravenberch, Fuka Nagano Nagano, Mia Enderby and Jenna Clark.
Details of the first Adidas Liverpool kit will be announced on August 1, 2025 through the official channels of the club and Adidas.