AC Milan's home shirt for the 2024-25 season【hongyan】
2024-06-04
The new AC Milan home shirt is designed to pay tribute to the club's 125-year history. The jersey has a classic style of red and black stripes, with a simple white neckline and cuffs. The 125th anniversary logo on the back of the jersey will also appear on all PUMA equipment for the club this season, reflecting the timeless tradition of combining tradition with modernity and bearing witness to the spirit of Milan. Another great detail of the new season jersey is the inscription "Social Club Institution" on the inside of the collar. This symbolizes the club's strong commitment to social issues and highlights AC Milan's role as a socio-cultural institution dedicated to promoting positive social change, which coincides with the club's values.
Maikel Oettle, Chief Commercial Officer of AC Milan, said: "The new AC Milan home shirt is a testament to the club's glorious tradition and the Milan spirit that unites more than half a billion fans around the world. This shirt truly embodies the passion, dedication and innovative spirit of the Milan club. We are delighted to be launching this special jersey, which not only symbolises our commitment to football, but also represents the club's social role as a social and cultural institution." "
"AC Milan is not only a club, but also a symbol of the highest level of competition, which we want to combine with innovation, design and technology. The new home jersey features a classic red and black colour scheme and a visual representation of the human genome, celebrating how the love of AC Milan is passed down through generations. Built in the spirit of Milan and from Milan to the world," Marco Mueller, Senior Director of PUMA's team sports product line, added: "Starting from the 24-25 season, for the first time, the fan edition shirts of 35 PUMA partner clubs, including AC Milan, will feature our innovative RE:FIBRE process. The aim is to create a more circular and sustainable way of jersey production."
The RE:FIBRE process focuses on using textile waste as the primary source of material for the manufacture of new textiles. Recycled materials can be recycled over and over again without loss of quality, which makes RE:FIBRE a more long-term solution for recycling polyester textile waste.
Featuring PUMA's innovative RE:FIBRE recycling technology and containing at least 95% recycled textile waste, the fans' version for match day and everyday wear is not only a fashion statement, but also a symbol of sporting excellence and sustainability - something of great importance to the Milan faithful.
Michael Ottel, Chief Commercial Officer of AC Milan, also shared his thoughts on the RE:FIBRE programme: "AC Milan strives to build a better future for the next generation of fans by supporting the RE:FIBRE programme and emphasising the importance of sustainability and our values on the world stage."
The shirt is the tool to tell and record these stories and will be worn by the players at SAN Siro and by fans around the world. The new 2024-25 AC Milan home shirt will contain two versions. The Players' version of the jersey is equipped with PUMA's cutting-edge technology fabric ULTRAWEAVE, which greatly reduces weight while reducing friction, helping players achieve elite performance on the football field. The fan version is made with dry-CELL sweat technology and PUMA's innovative RE:FIBRE recycling process.
The new AC Milan home shirt will make its debut in the final round of the season against US Salernitana 1919 and will also be worn in a friendly against AS Roma in Perth, Australia, on May 31.